Who we are

Voilà: is an information design firm. We are trusted by global and local organisations, big and small, to convey complex information visually. We do not simplify; we clarify. We tackle complexity, ask questions to understand the intent and context, and propose clear designs with a purpose.


We want to leave things better than we found them, so we work with people who have the same ambitions.

We care about sustainable development, climate change, gender equality, social development, transparency, diversity and inclusion.

What is information design?

Information design connects analysis and design. It brings the clarity of design to the depth of analysis.

It may be the first time you hear about it, but you have already seen it. An elegant graph, a useful diagram, a presentation that captivates. Hiding in plain sight, good information design is often invisible.


What do we do as information designers?

Our team has different backgrounds: social sciences, international development, graphic design, public policy, economics, scientific illustration, computer engineering.

We’re information designers because we commit to understanding the substance and finding design solutions. Curiosity drives us. We want to understand and communicate that understanding. And we do it by engaging in a dialogue with our clients.

We like to draw from other fields to improve our understanding and practice of information design: statistics, art, perception, data, psychology, branding, programming, or color theory. You can follow our discoveries by subscribing to our newsletter.


Do we need information design?

If you want to get results, yes. Information design makes relevant knowledge obvious. It reveals value. And it lets your causes have an effect. Whether it’s sustainability or equality, we believe that information design is a way to effect positive change in a world in need of it.

So what’s information design?

You’ll know it when you see it. Because if done correctly it leads to that moment when you say Voilà: and then let the information speak for itself.

Core team

Francis Gagnon

Francis Gagnon is the founder of Voilà: (2013), an information design company specializing in sustainable development. Their clients are in Washington, New York, London, Tokyo, Beijing, Brussels, Ottawa and Montreal. In addition to leading the work of the firm,…

Chloé Cousin

Chloé is in charge of structuring projects and acts as a conductor within the team. Deadlines, quality checks or urgent things to solve, she is making sure that the projects meet the highest standards. Chloé is also the clients…

Olivia Gélinas

Olivia constitutes the team’s technical expertise at Voilà:. From a design’s initial conception to its completion, she aims to bring information design to life through interactivity. Backed by a master’s degree in computer engineering, she’s equipped to provide clients…

Estelle Villemin

Estelle Villemin is the creative member of the team. Her role is to provide clear and aesthetic visual solutions that are tailored to the customer’s needs. As a graduate in graphic design, scientific illustration and scientific journalism, she enjoys…

Guillaume Lavoie

Guillaume Lavoie is a senior consultant at Voilà: and delivers training sessions in data visualisation. An expert in public policy and instructor in rhetoric, he is particularly interested in the presentation of budgetary information and accountability documents in public…


Etienne Rochon

Founder and creative director at Aanagram, Etienne is a talented graphic designer who knows how to capture the essence of an idea with his elegant and intelligent designs. He was at the heart of the redesign of the identity of Voilà in 2020.

Sophie Ouch

Always eager to learn and improve, Sophie graduated with honours in Graphic Design at Ahuntsic College. Her main concerns are to create the optimal experience for the reader in editorial design and to conceptualise the most authentic identity of a brand.

Chris Viau

Data visualization engineer with a background in computer arts, Chris knows his way around D3, a programming language to develop interactive data visualizations online.

Greg Breidenbach

From web development to digital strategy, Gregory Breidenbach is a strategist with an analytical and creative mind. His speciality? Understand the objectives and business realities of its clients to translate them into measurable and concrete digital strategies and tactics.

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