Information design connects analysis and design. It brings the clarity of design to the depth of analysis.

It may be the first time you hear about it, but you have already seen it. An elegant graph, a useful diagram, a presentation that captivates. Hiding in plain sight, good information design is often invisible.

What do we do as information designers?

Our team has different backgrounds: social sciences, international development, graphic design, public policy, economics, scientific illustration, computer engineering.

We’re information designers because we commit to understanding the substance and finding design solutions. Curiosity drives us. We want to understand and communicate that understanding. And we do it by engaging in a dialogue with our clients.

We like to draw from other fields to improve our understanding and practice of information design: statistics, art, perception, data, psychology, branding, programming, or color theory. You can follow our discoveries by subscribing to our newsletter.

Do we need information design?

If you want to get results, yes. Information design makes relevant knowledge obvious. It reveals value. And it lets your causes have an effect. Whether it’s sustainability or equality, we believe that information design is a way to effect positive change in a world in need of it.

So what’s information design?

You’ll know it when you see it. Because if done correctly it leads to that moment when you say Voilà: and then let the information speak for itself.