Creating a narrative to explain the importance and impact of Economic Dynamism
In collaboration with the Economic Innovation Group, we clarified the nature and impact of economic dynamism in the United States. The result is an interactive that presents its history and how it has behaved state by state.
We aimed to create an experience that is both easy to read and understand. To achieve this, we built a tool that guides and engages the reader with playful animations throughout the narrative.
This project was shortlisted for the Information is Beautiful Awards 2023.
We even had the opportunity to give a talk inspired by it!
Giving context
The interactive starts with a narrative section presenting the concept of economic dynamism and the client’s analysis of the topic.
Voilà: worked in depth with the client to develop a well-paced story that would allow someone with little knowledge of the topic to quickly understand its importance and evolution.
We paid special attention to the animations connecting the different elements in this section for a cohesive reading experience.
Moving the lines
We put our own twist on hex maps, packing a ton of information into a familiar yet unique visual.
We used animation to help readers get comfortable with this chart. This flow from chart to chart, from idea to idea, makes complex charts more understandable.
With just one look at the map, we can see the overall status of the country. Our eyes are drawn to the outliers and we see regional trends. A closer look reveals the story of each state over nearly 30 years.
In total 1,400 data points are shown seamlessly.
Allowing Exploration
After getting familiar with the topic, the audience can dive deeper by selecting a U.S. state to study in detail in a dashboard. They are able to find their own state, as a personalized way to engage with the topic.
The dashboard showcases the different components of dynamism, giving policy makers a tool to identify the contribution of each component to their overall performance.
This project connects data to real-life experiences and helps make a case for policymakers to quickly implement measures that will boost dynamism.
